RiskManagementPro https://www.webpronews.com/business/riskmanagementpro/ Breaking News in Tech, Search, Social, & Business Mon, 02 Sep 2024 12:08:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://i0.wp.com/www.webpronews.com/wp-content/uploads/2020/03/cropped-wpn_siteidentity-7.png?fit=32%2C32&ssl=1 RiskManagementPro https://www.webpronews.com/business/riskmanagementpro/ 32 32 138578674 Only 26% of Organizations Have Implemented Generative AI Standards: Navigating Enterprise AI Governance https://www.webpronews.com/only-26-of-organizations-have-implemented-generative-ai-standards-navigating-enterprise-ai-governance/ Mon, 02 Sep 2024 12:08:05 +0000 https://www.webpronews.com/?p=607256 In an era where artificial intelligence (AI) is rapidly transforming industries, the rise of generative AI has been nothing short of meteoric. From creating content to driving business decisions, generative AI tools are now integral to operations across sectors. However, a recent survey by Jefferson Wells reveals a concerning reality: only 26% of organizations have fully integrated generative AI standards into their governance frameworks. This statistic highlights a significant gap between the adoption of AI technologies and the establishment of robust governance mechanisms to manage them.

The Disparity Between Adoption and Governance

The Jefferson Wells 2024 Internal Audit Priorities Survey provides a snapshot of the current landscape, where the adoption of generative AI is accelerating faster than the implementation of corresponding standards. This imbalance poses risks that could undermine the potential benefits of AI technologies. As Tim Lietz, National Practice Leader for Risk & Compliance at Jefferson Wells, points out, “Technology and cybersecurity are more critical than ever as organizations navigate a rapidly evolving risk landscape. Our survey highlights the urgent need for Internal Audit functions to adapt to advancements in AI and cybersecurity.”

The survey indicates that while 37% of organizations plan to increase staff to meet the heightened demand for technology skills, this move alone may not be sufficient. The challenge lies in not only acquiring the necessary expertise but also in embedding it within a structured governance framework that can effectively mitigate risks associated with AI.

The Importance of Comprehensive AI Standards

Generative AI has been a game-changer, offering unprecedented opportunities for innovation and efficiency. Yet, as organizations rush to deploy these technologies, many overlook the need for comprehensive AI standards. According to the survey, only a quarter of organizations have successfully integrated these standards into their governance frameworks, leaving the majority exposed to potential risks.

“Many organizations are still figuring out how to best measure and communicate the value of their Generative AI initiatives,” notes a senior director of AI strategy at a leading pharmaceutical company. This sentiment underscores the need for clear guidelines and standards that not only govern the use of AI but also ensure that its value is accurately assessed and communicated.

Cybersecurity: The Ever-Present Concern

While generative AI is a rising concern, cybersecurity remains the top risk identified by internal audit leaders. The intersection of these two areas—AI and cybersecurity—creates a complex challenge for organizations. As AI tools become more embedded in business processes, they also become potential targets for cyber threats. The survey emphasizes that effective management of these risks requires a deep understanding of both AI and cybersecurity.

The report from Deloitte’s State of Generative AI in the Enterprise supports this, highlighting that only 23% of organizations feel highly prepared to manage the risks associated with generative AI. This lack of preparedness is a red flag, especially as AI becomes more integrated into critical business functions.

The Path Forward: Building AI Governance

To bridge the gap between AI adoption and governance, organizations must prioritize the development and implementation of comprehensive AI standards. This involves not just creating policies but also ensuring that they are integrated into the broader governance framework of the organization.

Lietz emphasizes the importance of leveraging external expertise to address skill gaps in AI and cybersecurity. “Internal Audit departments must expand their capabilities and leverage external expertise for skill gaps,” he says. This approach can help organizations build a robust governance structure that can effectively manage the risks associated with AI while also maximizing its benefits.

Moreover, organizations should focus on data management as a critical component of AI governance. The Deloitte report points out that 55% of organizations have avoided certain generative AI use cases due to data-related issues. Enhancing data security, improving data quality, and updating data governance frameworks are essential steps in ensuring that AI initiatives are both safe and effective.

The Future of AI Governance

As the adoption of generative AI continues to rise, the need for comprehensive governance will only become more pressing. Organizations that fail to implement robust AI standards risk not only operational disruptions but also significant reputational damage. On the other hand, those that invest in building a strong governance framework will be better positioned to leverage AI for sustained competitive advantage.

In conclusion, the findings of the Jefferson Wells survey serve as a wake-up call for organizations to prioritize the integration of AI standards into their governance frameworks. By doing so, they can ensure that the adoption of generative AI is not only beneficial but also secure and sustainable. As the landscape of AI continues to evolve, the organizations that will thrive are those that recognize the importance of governance as a cornerstone of their AI strategy.

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The Growing Importance of Supply Chain Visibility (SCV) in Ecommerce https://www.webpronews.com/supply-chain-visibility-2/ Mon, 04 Mar 2024 13:49:45 +0000 https://www.webpronews.com/?p=521176 Supply chain visibility (SCV) is the ability to track and monitor a product or shipment from its origin to its destination. This allows businesses to stay informed on their shipments’ progress, anticipate delays, and make adjustments if needed.

With eCommerce growth continuing at an exponential rate, supply chain visibility has become increasingly important for companies looking to remain competitive in today’s digital marketplace. Not only do businesses need to meet customer demands for fast delivery times, but they also need to manage costs, minimize losses, and ensure security. 

Be that as it may, only 65% of companies are able to report full visibility across their supply chains, and 43% of small businesses are not tracking inventory levels at all. With economic uncertainty on the horizon and customer expectations at an all-time high, now is the time to invest in supply chain visibility so you don’t find yourself falling behind while your competition sails away with their loyal customers.

Benefits of Supply Chain Visibility for Ecommerce Businesses

There are a multitude of benefits to be realized through the implementation of supply chain visibility in eCommerce. These include:

Improved customer satisfaction and loyalty

The more visibility you have into your own supply chain, the better equipped you are to anticipate customer needs and deliver products in a timely manner. With improved visibility, eCommerce businesses can increase customer satisfaction by reducing their response times, improving delivery accuracy, and providing customers with real-time updates about the status of their orders. This helps foster greater loyalty from customers, which in turn increases the likelihood of repeat business.

Reduced costs associated with inventory management

“Knowing inventory costs is extremely important because they affect the majority of decisions one makes as a retailer,” explains Abir Syed, co-founder of UpCounting, an eCommerce accounting firm.

Unsurprisingly, inventory management is the single largest expense for eCommerce businesses. For every dollar a US retailer generates through revenue, they have $1.35 tied up in inventory. As such, being able to accurately track and monitor inventory levels is essential for minimizing losses and maximizing efficiency.

By leveraging supply chain visibility technology, businesses can reduce the amount of inventory they need to keep in stock and their associated costs. This can be achieved through better forecasting and planning, more precise order fulfillment processes, and improved inventory accuracy.

Increased efficiency and speed of delivery

Knowing where products are throughout their journey allows businesses to better plan and adjust for delays, ensuring customers get their items as quickly as possible. Supply chain visibility also facilitates increased collaboration between all parties involved in the delivery process, allowing for a transparent and overall more efficient supply chain.

Enhanced flexibility and scalability in supply chains

As the demands of customers and markets shift, businesses need to be able to quickly adjust their supply chains accordingly. With supply chain visibility, businesses can quickly adapt to changing conditions, such as unexpected spikes in demand or supply disruptions. This increased flexibility and scalability of the supply chain is essential for businesses to remain competitive and responsive. This scalability also benefits businesses as they grow and expand into new markets. 

Increased control over returns management 

Returns are an unavoidable part of eCommerce and managing them can be difficult. Supply chain visibility gives businesses the ability to track a returned item as it moves through the supply chain and make adjustments to minimize losses. This includes tracking returned items on their journey back to the supplier, identifying potential issues and quickly resolving any discrepancies.

Challenges of Implementing Supply Chain Visibility

While the benefits of supply chain visibility are clear, there are still some challenges associated with its implementation. These include:

Establishing and maintaining relationships with suppliers

Before any supply chain visibility technology can be deployed, businesses need to build relationships with their suppliers. This requires open communication and collaboration between all parties involved, as well as a certain level of trust.

“When it comes to choosing partners, it’s wise to do some research to ensure the best deal possible while emphasizing transparency and flexibility. This is invaluable during times of frequent supply chain disruption,” explains Roei Yellin, Co-Founder & Chief Revenue Officer of 8fig, a planning and funding platform for eCommerce companies. 

“Sellers shouldn’t be afraid to negotiate for a better deal and they should make sure that communication is open and honest. This is true of suppliers, 3PLs (third-party logistics providers) and any other partners brought in to help manage the supply chain,” concludes Yellin.

Complexity of the supply chain and data formats

Securing buy-in from all parties and managing the data exchange between different organizations is challenging. Not only do various supply chain participants have differing needs and processes, they also use different systems. Unifying these systems and ensuring harmonious data exchange can be difficult.

To overcome this, businesses need to create a single source of truth that all supply chain participants can work from. This means creating common protocols and standards that all parties are comfortable with and can adhere to, and potentially leveraging a third-party solution to manage the data exchange.

Costs associated with technology and infrastructure

The technology and infrastructure required for supply chain visibility can be costly. Businesses need to invest in the right hardware, software, and people to ensure that the system is secure and effective.

Fortunately, there are solutions to this issue. RFID and code-based tracking solutions, in particular, are relatively inexpensive and easy to implement. Companies such as Scurri allow you to easily create a single bar code for all carriers, as well as a reporting dashboard that gives you full control over your operations with actionable insights. 

Cybersecurity concerns

Data is the lifeblood of supply chain visibility and ensuring its security is paramount. However, supply chains are coming under increasing attack from hackers and malicious actors, making them vulnerable to data theft and manipulation.

In fact, 97% of organizations say they have experienced the negative consequences of a supply chain cyber breach within their operations, demonstrating just how prevalent these attacks have become.

As such, businesses need to ensure that they have the appropriate protocols in place to protect their data from cyber-attacks. This includes using secure networks and encryption, as well as regularly auditing system access and usage. Multichannel cyber security solutions, such as VMware, can also be of great help in mitigating cyber risks.

Conclusion

Supply chain visibility is becoming increasingly important in today’s volatile and highly competitive marketplace. However, if businesses are to reap the full benefits of a visible supply chain, they must first overcome the various challenges associated with implementation.

Ultimately, with careful planning, a comprehensive approach to risk management, and the right technology in place, businesses can ensure that their supply chain visibility efforts are successful and that they remain agile and competitive in the long run. 

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Exploring the Latest Trends in Custom Software Development https://www.webpronews.com/trends-in-custom-software-development/ Thu, 15 Feb 2024 14:00:59 +0000 https://www.webpronews.com/?p=600109 The landscape of software technology in 2023 is a vibrant and evolving space, marked by several key trends that are shaping the industry. 

While the United States remains the chief world leader in this field, there are signs that both China and India may soon overtake Uncle Sam in this strategic area. Both countries are sending thousands of students abroad to learn the latest developments in software. And then having them return home to bolster national research and development.

Custom software development, which ranges from advancements in artificial intelligence and machine learning to the growing importance of cybersecurity, are not just influencing how software is developed and deployed, but also how it’s integrating into every aspect of our lives.

The overview

1. Artificial Intelligence and Machine Learning: AI and ML continue to be at the forefront of software technology trends. In 2023, we are seeing these technologies becoming more sophisticated, with increased capabilities in natural language processing, predictive analytics, and automated decision-making. AI is being integrated into a variety of applications, from customer service chatbots to advanced data analytics tools, making processes more efficient and offering new insights.

2. Increased Focus on Cybersecurity: As the digital landscape expands, so does the need for robust cybersecurity measures. In 2023, there’s a heightened emphasis on developing software that’s secure by design. This includes the integration of advanced encryption techniques, regular security updates, and the use of AI for threat detection. Companies are also focusing on educating their employees about cybersecurity to mitigate risks.

3. Cloud Computing and Edge Computing: Cloud computing continues to dominate, but there’s a growing trend towards edge computing. Edge computing involves processing data closer to where it’s generated rather than in a centralized data-processing warehouse, which reduces latency and improves speed. This is particularly important for IoT devices and applications that require real-time processing.

4. The Rise of Quantum Computing: Quantum computing, although still in its nascent stages, is starting to make more substantial strides in 2023. With its potential to process vast amounts of data at unprecedented speeds, it promises to revolutionize areas such as cryptography, materials science, and complex system modeling.

5. Sustainable and Green Software Development: With increasing awareness of environmental issues, there’s a growing trend in developing sustainable and green software. This involves optimizing software for energy efficiency, reducing resource consumption, and considering the environmental impact of development and deployment processes.

6. The Expansion of Blockchain Technology: Beyond cryptocurrencies, blockchain technology is finding applications in various sectors including finance, supply chain management, and healthcare. Its ability to offer secure, transparent, and tamper-proof record-keeping is being leveraged to improve processes and create new business models.

The results 

7. Remote Work and Collaboration Tools: The shift to remote work, accelerated by the COVID-19 pandemic, continues to influence software development in 2023. There’s an increasing demand for collaboration tools that facilitate efficient remote work, including project management software, real-time communication platforms, and virtual workspace solutions.

8. Increased Use of Low-Code and No-Code Platforms: Low-code and no-code platforms are democratizing software development, allowing individuals without extensive programming knowledge to create applications. This trend is empowering more people to develop software, leading to innovation and rapid prototyping.

9. Advancements in Virtual Reality (VR) and Augmented Reality (AR): VR and AR technologies are becoming more sophisticated and accessible, finding applications in training, education, entertainment, and retail. These technologies are not only enhancing user experiences but also creating new avenues for interaction and engagement.

10. Focus on User Experience (UX) Design: There’s a continued emphasis on UX design in software development, with a focus on creating intuitive, user-friendly interfaces. Good UX design is increasingly seen as a critical factor in the success of a software product.

11. Growth of Internet of Things (IoT): IoT technology is expanding rapidly, with more devices being connected to the internet. This trend is leading to the generation of large amounts of data and the need for sophisticated software to analyze and utilize this data effectively.

12. Software for Social Good: There’s a growing trend of developing software aimed at addressing social and global challenges, such as healthcare accessibility, education, and environmental sustainability. This reflects a broader shift towards socially responsible technology development.

Conclusion 

In conclusion, the software technology trends of 2023 reflect a dynamic and rapidly evolving industry. From the integration of AI and ML in various applications to the focus on cybersecurity and sustainable development, these trends are not only shaping the way software is developed but also how it’s transforming businesses and impacting society at large. As we move forward, these trends will likely continue to evolve, offering new challenges and opportunities in the world of software technology.

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6 Steps to Prepare for MDR Medical Device Regulations Compliance https://www.webpronews.com/medical-device-regulations/ Wed, 03 Jan 2024 13:58:19 +0000 https://www.webpronews.com/?p=600294 The EU recently released a new batch of medical device regulations, complicating existing processes for manufacturers.

The European Union (EU) has always been at the forefront of regulating sensitive devices. Its latest batch of regulations covering medical devices has several implications for manufacturers and the medical device market. 

MDR (medical device regulations) replace older frameworks governing the manufacture and tracking of medical and implantable devices. As these devices have grown more complex, so have the regulations surrounding them.

Here’s how a medical device manufacturer can prepare for the latest wave of EU MDR legislation.

Assess existing compliance

The current batch of laws introduce several changes and medical device manufacturers must identify deficiencies and plan to plug those gaps. One of the most critical changes involves manufacturer responsibility during post-market surveillance.

Per the EU MDR, manufacturers are now responsible for establishing a post-market surveillance system proactively. This surveillance must capture and analyze device performance in real-world conditions and feed data back for risk reassessments and clinical evaluations.

The objective here is to make sure devices are always safe and to study how their behavior changes over their lifecycle. Most manufacturers are currently unprepared to monitor lifecycle changes in this context. Beyond a few rudimentary checks, most manufacturers rely on the market for feedback.

This situation has changed and is a good example of a gap most manufacturers must plug.

Evaluate resources

Securing gaps in current devices is expensive. Firms must initiate cost analysis projects to make sure they have enough resources to cover improvements and launch new processes.

The previous point about post-market surveillance is once again apt. Initiating a larger data-gathering program is resource-intensive and will need additional technical infrastructure. That infrastructure will need maintenance by qualified personnel.

All of these cost money. Medical device manufacturers must analyze their cash flow and plan for the future as quickly as possible. A lot of investment will likely go toward upgrading existing infrastructure.

For instance, the new directives call for more integration between quality management systems and downstream processes like surveillance and clinical evaluation. Right now, these integrations are weak, to say the least, with only the largest manufacturers possessing such capabilities.

Update documentation

With additional infrastructure comes the need to update documents and technical specifications. EU MDR laws now require documentation and labeling in line with the new directives. 

Devices must now have more detailed labels, outlining device usage, risks, and clinical evidence. 

Each device must also have a unique device identifier (UDI.) The UDI must be present on all device labels since this enhances its traceability throughout its lifecycle.

Manufacturers now have to offer consumers more information than ever and need to begin shifting their processes right now to avoid falling foul of new legislation.

Develop new processes

The EU MDR introduces new processes that manufacturers may have no ability to currently service. For instance, implementing data capture and relay systems is a step too far for current manufacturers. 

The changes go beyond mere data capture. Manufacturers must now process that data and feed it back for further clinical assessment. Those assessments must feed into product updates and delivery schedules.

In short, the new MDR laws need new processes that most medical device manufacturers haven’t considered. Starting as quickly as possible is the best way forward to ensure full compliance.

Build relationships with notified authorities

The new EU MDR rules specify that every manufacturer must engage with a notified body to ensure they conform with regulations. As every device manufacturer knows, building relationships within these bodies is critical to avoiding approvals stuck in red tape.

These regulatory bodies will evaluate and assess the manufacturer’s processes before approving their devices for wider market release. These assessments are set to take time and consume plenty of manufacturer resources.

The best way for manufacturers to avoid this situation is to work closely with the body, understand what they’re looking for, and modify their workflows accordingly. Hiring people who have experience working with these bodies is also a good idea.

The right professional can smooth any conversations with the authorities, easing the manufacturer’s entry into the market.

Train employees

EU MDR represents a huge shift in the medical device market. As a result, manufacturers who install new processes must also train their employees to think according to the new rules. Fail to do this and compliance becomes highly challenging.

Manufacturers must break down the new rules so that employees can understand how it affects their jobs. Training programs are best delivered in an environment that simulates real-world scenarios. Instead of delivering never-ending seminars that simply list the new rules, companies must translate the impact of those rules.

For instance, how will post-market surveillance change clinical research roles? How will those professionals have to handle the influx of new data? Answering these questions is essential to ensuring employees remain engaged and in line with new rules.

Constant change

The medical device market routinely experiences change. Forward-thinking manufacturers always position themselves ahead of the curve by working closely with regulators and ensuring their employees are up to speed on new rules.

The EU MDR is no different. While policies will change, medical device manufacturers that align themselves with change tend to prosper.

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Navigating the Web Hosting Landscape: Insights for Tech Professionals https://www.webpronews.com/web-hosting-landscape/ Tue, 12 Dec 2023 16:29:28 +0000 https://www.webpronews.com/?p=600103 Tech professionals utilize web hosting as a critical resource for deploying and managing online applications and services. Web hosting provides the necessary infrastructure to store, manage, and deliver web content, making it accessible to users worldwide. The choice of hosting depends on the specific needs of a project, varying from shared hosting for smaller websites to dedicated servers for large-scale, high-traffic sites. This is a job for Hosting Jump

Professionals often choose hosting services based on reliability, uptime guarantees, and the ability to handle traffic surges. Scalability is a key factor, allowing for growth and expansion as user demand increases. Security is paramount, with professionals seeking hosting providers that offer robust protection against cyber threats, including firewalls, SSL certificates, and regular backups.

Web hosting also offers tech professionals a range of tools and services to streamline development and deployment. These include one-click installs of popular CMS platforms, automated deployment pipelines, and support for various programming languages and databases.

Choosing the right web hosting service is a crucial decision for tech professionals, as it impacts website performance, security, and scalability. Here’s a comprehensive guide to help you make an informed choice:

1. Understand Your Hosting Needs

   – Website Type and Traffic: Consider the type of site you’re running. E-commerce, blogs, and portfolios have different requirements.

   – Traffic Volume: Estimate your site’s traffic. Higher traffic demands more resources and bandwidth.

2. Types of Web Hosting

   – Shared Hosting: Ideal for small websites with low traffic. Cost-effective but limited resources.

   – VPS Hosting: Offers more power and flexibility. Suitable for medium-sized businesses.

   – Dedicated Hosting: Provides an entire server for your website. Best for high-traffic sites requiring full control.

   – Cloud Hosting: Scalable and reliable, suitable for websites with fluctuating traffic.

   – Managed Hosting: Hosting services manage technical aspects, such as security and updates. Useful for those lacking technical expertise.

3. Performance and Uptime

   – Seek providers guaranteeing high uptime (99.9% is standard).

   – Consider server locations. Closer servers to your audience ensure faster load times.

4. Security Features

   – Essential features include SSL certificates, firewalls, and regular backups.

   – Look for hosting services offering advanced security measures like DDoS protection.

5. Scalability and Flexibility

   – Your hosting service should grow with your site. Look for easy scalability options.

   – Check if the host supports different types of databases and programming languages.

6. Customer Support

   – 24/7 support is crucial. Check for support channels like phone, chat, and email.

   – Read reviews to gauge the quality of customer service.

7. Pricing and Contracts

   – Compare pricing plans. Beware of hidden costs and renewal prices.

   – Understand contract terms and conditions. Look for money-back guarantees.

8. Additional Features

   – Some hosts offer extra features like free domain registration, email hosting, and website builders.

   – Check for integrations and compatibility with tools you plan to use.

9. Reputation and Reviews

   – Research the reputation of the hosting provider. Look for user reviews and testimonials.

   – Investigate their history regarding uptime and customer support.

10. Environmental Impact

– Consider hosts that use renewable energy or participate in carbon offsetting programs.

Case Study: HostingJump:

As a key player in the market, HostingJump exemplifies many of these qualities. They offer a range of hosting types, prioritize high uptime, and provide robust security features. Additionally, their customer support is well-regarded, and they offer competitive pricing with transparent terms.

11. Trial Periods and Money-Back Guarantees

– Take advantage of trial periods to test the hosting service.

– A money-back guarantee offers a risk-free way to evaluate services.

12. Ease of Migration

– If you’re switching hosts, check for easy migration services.

– Some hosts offer free migration with minimal downtime.

13. Backup and Data Recovery

– Regular backups are essential. Check how often backups are taken and how easy it is to restore data.

– Data recovery procedures should be clear and straightforward.

14. Check for Over-Selling

– Some shared hosts over-sell their server space, leading to slow performance.

– Research how the host manages shared resources to avoid over-selling issues.

15. Consider Specialized Hosting

– If you have specific needs (like WordPress hosting), look for specialized services.

16. Read the Fine Print

– Pay attention to the Terms of Service. Look for clauses about resource usage and server limitations.

17. Community and Support Forums

– A strong community or active support forum can be invaluable for troubleshooting and advice.

18. Control Panel and User Interface

– A user-friendly control panel, like cPanel, can significantly ease website management.

19. Email Hosting

– Check if the hosting service includes email hosting. Consider the number of email accounts and storage provided.

20. E-Commerce Features

– For e-commerce sites, look for features like SSL certification, shopping cart software, and payment gateway integrations.

By carefully considering these factors, tech professionals can choose a web hosting service that best suits their needs, ensuring a robust, secure, and scalable online presence.

Conclusion

Making an informed decision when choosing a web hosting service is critical for tech professionals. The ideal service should satisfy various needs including high uptime, strong security, scalability, exceptional customer support, and affordable pricing. Added features such as free domain registration, email hosting, and ease of migration are valuable additions. By considering companies like HostingJump and understanding your specific hosting needs, you can ensure your website maintains an impactful online presence. Ultimately, your choice in hosting service can significantly influence your website’s performance, security, and scalability. Therefore, tread carefully and make a well-informed decision.

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The Role of AI in Online Reputation Management: Future Trends and Current Uses https://www.webpronews.com/ai-and-online-reputation-management/ Tue, 28 Nov 2023 23:54:20 +0000 https://www.webpronews.com/?p=599929 Introduction

Overview of Online Reputation Management and the Role of AI

In today’s digital age, online reputation management (ORM) is crucial for businesses. It’s the practice of monitoring and influencing the public perception of an organization on the internet. As we look to the future, artificial intelligence (AI) is steering ORM in novel and efficient directions. AI-driven tools are now capable of scanning the vast expanse of the web to track mentions, analyze sentiments, and identify patterns that humans alone may miss. They automate the handling of vast quantities of data, responding to reviews, and flagging inappropriate content. AI also personalizes customer interactions, ensuring that the responses feel organic and tailored, thus maintaining a brand’s reputation more effectively. As ORM continues to evolve, the integration of AI not only simplifies processes but also equips businesses with the agility to preemptively address potential reputation issues.

Current Uses of AI in Online Reputation Management

AI-powered sentiment analysis

AI technology powerfully assists companies in gauging public opinion by performing sentiment analysis. These advanced tools, bolstered by machine learning and natural language processing, delve into customer feedback, reviews, and social media conversations to ascertain not just the topics of discussion, but also the emotions behind them. Such real-time analysis enables businesses to rapidly respond to the market, adjusting strategies and communications to enhance their public perception.

AI-driven social media monitoring

Further, AI-driven social media monitoring is revolutionizing how businesses track and manage their online reputations. These intelligent systems tirelessly scan multiple platforms to identify brand mentions and relevant hashtags, providing comprehensive insights. They not only detect emerging trends but also alert firms to potential PR crises before they escalate. This proactive approach to social media management is now critical in safeguarding a brand against reputational damage in the hyper-connected digital landscape.

As we delve into future possibilities, artificial intelligence is anticipated to become even more integral to online reputation management (ORM). Advancements in AI will enable firms to not only react to reputational issues but also to predict and pre-empt them. These technologies are expected to expand the boundaries of ORM, enhancing the way companies interact with and understand their customers.

Predictive analytics for reputation management

Moving beyond real-time analysis, AI’s role in ORM is gearing towards predictive analytics. This evolutionary step empowers companies to foresee potential reputational risks by analyzing patterns and trends from historical data. Businesses will be able to take preemptive action by understanding which areas are most susceptible to negative impressions, ensuring they stay ahead of any issues that could impact their brand’s public perception.

AI chatbots for customer engagement and support

AI chatbots are poised to play a pivotal role in ORM by offering around-the-clock customer support and actively engaging with users across various platforms. As these chatbots become more sophisticated through learning from human interactions, they will be able to handle complex queries, provide personalized responses, and even identify and alert businesses to potential reputational risks. This level of proactive engagement and support not only enhances customer experiences but also directly contributes to maintaining a positive brand image.

AI-Enhanced Review Management

As we navigate the digital landscape, AI-enhanced review management is becoming an essential tool for businesses looking to maintain a stellar online presence. Its capabilities are reshaping how companies approach customer feedback and manage their reputations online.

Automated review analysis

Taking advantage of AI-powered tools, organizations can now automatically analyze vast numbers of online reviews across different platforms. This technology categorizes sentiments, gauges customer satisfaction, and summarily provides insights that would typically require extensive manual effort. The ability to quickly process and quantify customer sentiment on a large scale enables businesses to swiftly adapt to market demands, address concerns, and refine their offerings.

AI-powered review response generation

Beyond analysis, AI technologies extend to the generation of timely and appropriate responses to customer reviews. With natural language processing capabilities, AI systems can craft personalized replies that resonate with customers’ emotions and specific comments. This not only ensures prompt responses to customer feedback but also demonstrates a brand’s dedication to customer engagement and service excellence. Such interaction solidifies relationships between businesses and their clientele, fostering loyalty and trust.

AI-Driven Crisis Management

In the vibrant and rapidly evolving world of online reputation management, artificial intelligence plays a pivotal role, particularly in crisis management. As businesses continue to digitize, the potential crises that can arise from online activities grow proportionally, making AI an indispensable tool for preemptive measures and damage control.

Real-time monitoring and alert systems

AI-driven solutions are now capable of real-time monitoring of social media, blogs, news outlets, and other digital channels for any mentions that may impact a brand’s reputation. Advanced algorithms can detect negative trends and alert companies instantly, providing the opportunity to take immediate action. This swift notification system is crucial in a digital age where information spreads rapidly, allowing businesses to manage potential issues before they escalate into full-blown crises.

AI-powered reputation repair strategies

Following the detection of a reputational threat, AI can assist in devising and implementing effective repair strategies. By analyzing past crises and outcomes, AI systems can recommend the best course of action to mitigate damage. Whether it’s through creating tailored messaging for public responses or identifying the most effective communication channels, artificial intelligence offers informed and data-driven solutions that can help restore and maintain a positive online image for brands amid challenging situations.

AI and SEO for Reputation Management

As organizations strive to safeguard their online image, AI continues to shape the landscape of online reputation management. Looking towards the future, artificial intelligence is poised to play an even more integral role, with current uses already demonstrating its significant impact on strategies and outcomes.

AI-driven keyword monitoring

Artificial intelligence enhances search engine optimization (SEO) by tracking keywords closely associated with a brand’s online presence. Utilizing AI, companies can monitor their brand mentions across various platforms with unrivaled accuracy and efficiency. AI systems sift through vast expanses of online content to alert businesses to both positive and negative mentions, enabling them to craft timely and appropriate responses. Such proactive monitoring helps prevent the escalation of issues and ensures the maintenance of a healthy digital footprint.

AI-powered content creation for online reputation enhancement

The creation of engaging and reputation-enhancing content is another arena where AI demonstrates profound capabilities. Not only can AI tools suggest relevant content topics and identify trending keywords, but they can also generate material that is geared towards improving a brand’s SEO ranking. By producing high-quality and strategically optimized content, AI assists businesses in rising above the digital noise, ensuring their brand message is heard clearly and aligns with the desired reputation objectives.

Ethical Considerations in AI for Reputation Management

As we delve deeper into the digital age, the role of AI in online reputation management continues to evolve and expand. Organizations have recognized the profound benefits that AI offers in this domain, but with rapid advancements come new ethical considerations that must be addressed to responsibly harness AI’s capabilities. The emerging trends show a heightened focus on striking a balance between automation and human oversight, as well as ensuring the protection of privacy and data within reputation management strategies.

Balancing automation and human oversight

The future trend in reputation management points towards a seamless integration of AI’s analytical prowess with the empathic and contextual insights of human intuition. While AI excels at processing vast amounts of data, discerning the nuanced implications of that data still largely rests with human experts. Companies are, therefore, emphasizing the importance of having human professionals in the loop, reviewing and interpreting AI-generated insights to ensure they align with the brand’s values and ethical standards.

Privacy and data protection concerns

Another pressing concern that accompanies the use of AI in reputation management is privacy and data protection. As AI systems require access to large datasets to monitor and analyze online mentions and sentiments, there is an intrinsic need to keep individuals’ data secure. The current use of AI has spurred discussions on the ethical collection, storage, and processing of digital footprints to prevent breaches and misuse. Future trends indicate that businesses will need to be more transparent about their AI-driven activities and take stringent measures to comply with data protection laws, thereby preserving trust and maintaining a good reputation among stakeholders.

Conclusion

In an era where online presence is virtually synonymous with reputation, AI’s role in managing this digital image has become indispensable. With real-time monitoring, sentiment analysis, and deepfake detection, AI is revolutionizing the ways in which reputations are shaped and protected online.

Summary of the current and future impact of AI in online reputation management

Currently, AI is transforming online reputation management (ORM) by providing tools that can process and analyze enormous volumes of data with exceptional speed and accuracy, allowing for proactive reputation management. Looking towards the future, AI is set to play an even more integral role. We’re expecting to see AI systems equipped with advanced algorithms that not only detect potential reputation threats but also predict them before they even occur. This proactive approach will not only mitigate issues faster but also enhance the strategic decision-making processes within businesses.

Moreover, as these technologies continue to develop, the ethical use of AI in ORM will remain a focal point, with an increasing emphasis on privacy and transparency to maintain public trust. AI’s evolution in ORM signals a future where businesses can navigate the complex digital landscape with greater confidence and foresight.

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Microsoft Edge for Business Enters Private Preview https://www.webpronews.com/microsoft-edge-for-business-enters-private-preview/ Wed, 22 Nov 2023 12:00:00 +0000 https://www.webpronews.com/?p=524474 Microsoft has announced that its Microsoft Edge for Business has entered private preview, giving businesses an opportunity to put it through its paces.

Edge for Business is a specifically designed version of Microsoft’s web browser that gives admins the ability to maintain control and keep their organizations secure. The browser is also designed to help users segregate their personal and work browsing.

The company described the browser’s features in a documentation post:

Microsoft Edge for Business aims to address the needs of both end users and IT Pros as the browser that automatically separates work and personal browsing into dedicated browser windows with their own favorites, separate caches and storage locations. This separation ensures that work related content doesn’t get intermingled with personal browsing, preventing cognitive overload or end users from accidentally sharing sensitive information with unintended audiences. Microsoft Edge for Business is going to be the standard browser experience for organizations, activated by an Azure Active Directory (Azure AD) login, upon general availability.

Microsoft has designed Edge for Business to make the transition between profiles as smooth and seamless as possible.

The Enterprise personal browser is designed to keep work and personal browsing separate for the end users via the new Automatic Switching mechanism. When the device has an existing MSA profile or creates a new one, it enables automatic switching to enforce the browsing context separation. We continue to update our automatic switching logic to support more sites.

Another thing to note, when Microsoft Edge for Business is available, the personal browser profile is lightly managed, without requiring additional configuration. The personal browser profile will automatically inherit only the following policy categories:

  • Security Policies (e.g., Application Guard, Enhanced Security Mode, and others)
  • Data Compliance Policies (e.g., Microsoft Purview DLP, Microsoft Insider Risk Management)
  • Microsoft Edge Update Policies (e.g., Enforcing Edge Update Rules)

Users can learn more in the video below:

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Three Movers and the Technological Shift: Reshaping Relocation Services in the Digital Age https://www.webpronews.com/relocation-trends/ Tue, 14 Nov 2023 19:36:08 +0000 https://www.webpronews.com/?p=599829 The evolution of the digital age has revolutionized industries far and wide, with the relocation services sector being no exception. The traditional image of three movers hefting furniture onto a truck has been reshaped by technological advances that are redefining the way we think about moving our lives from one place to another. These changes are not just incremental; they represent a fundamental shift in the operations, customer service, and business models of relocation companies. Three Movers may be just the answer for you as they give the best local moving rates.

Transformation 

At the heart of this transformation is the integration of digital tools that streamline the entire moving process. First, consider the initial customer interaction. Once dependent on phone calls and in-home estimates, three movers and their companies now employ sophisticated online platforms that offer virtual surveys. Customers can simply use their smartphones to video chat with consultants, showing them the contents of their homes. Algorithms can then estimate the weight and volume of items to be moved, provide accurate quotes, and even suggest optimal moving dates based on analytics.

The ripple effect of this technology enhances efficiency and customer satisfaction. With access to detailed inventories and customer preferences, movers can personalize the relocation experience. This digital inventory management not only helps in logistics planning but also assists in loss prevention, a common concern in the moving industry. Items can be tagged and tracked using RFID technology, offering clients peace of mind and reducing the risk of disputes upon delivery.

Moreover, the technological shift has given rise to the gig economy within the moving industry. Mobile apps now connect customers with local movers in a manner similar to ride-sharing services. This flexibility allows for a more scalable workforce that can adapt to the ebb and flow of demand, and customers benefit from the convenience and often lower costs. However, this also presents challenges in maintaining service quality and managing a more transient workforce.

Logistics 

Logistics, too, has been transformed by technology. Route optimization software ensures that trucks take the most efficient path to their destination, reducing fuel costs and emissions. This not only improves profitability but also aligns moving companies with growing environmental concerns. Movers can now provide customers with real-time updates on the whereabouts of their possessions, a significant upgrade from the traditional window of delivery time that could span several days.

In the backend operations, cloud-based solutions are replacing the mountains of paperwork once associated with moving. Digital contracts, billing, and receipts facilitate a seamless transaction, cutting down on administrative overhead and reducing the chances of human error. For international relocations, customs documentation and other regulatory requirements are being managed through integrated platforms, simplifying what was once a complex part of the moving process.

Conclusion 

In conclusion, as the three movers embody the physical effort required to relocate, the technological shift symbolizes the digital prowess reshaping the landscape of relocation services. The interplay between the digital and the physical in the moving industry is a testament to how technology complements and enhances human labor, leading to a more streamlined, customer-centric, and innovative service offering.

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Managed IT in Healthcare Settings https://www.webpronews.com/managed-it-in-healthcare/ Sun, 12 Nov 2023 20:33:00 +0000 https://www.webpronews.com/?p=599632 Managed IT services for healthcare have significantly evolved in recent years, becoming integral to the provision of quality patient care and the efficient operation of healthcare facilities. As technology continues to advance at a rapid pace, healthcare organizations are increasingly turning to managed IT services to help navigate the complex IT landscape, ensuring their systems are secure, compliant, and operating at peak efficiency. This comprehensive approach to IT management is particularly crucial in healthcare settings, where the stakes are exceptionally high and the margin for error is minimal.

Comprehensive Security Solutions

One of the most notable advancements in managed IT services for healthcare is the enhanced focus on cybersecurity. With the healthcare sector being a prime target for cyberattacks due to the wealth of sensitive patient data stored, robust security measures are non-negotiable. Managed IT services now offer comprehensive security solutions, including advanced threat detection, encryption, and 24/7 monitoring to identify and mitigate potential threats before they can cause harm. Moreover, these services ensure that healthcare organizations comply with stringent healthcare regulations like the Health Insurance Portability and Accountability Act (HIPAA), protecting patient privacy and safeguarding against legal repercussions.

Cloud Computing and Data Management

The adoption of cloud computing in healthcare has revolutionized data management, providing a secure and scalable solution for storing patient information. Managed IT services have played a crucial role in this transition, helping healthcare providers migrate to the cloud and manage their data more effectively. By leveraging cloud technologies, healthcare organizations can ensure that patient data is accessible when and where it’s needed, facilitating better collaboration among healthcare professionals and ultimately leading to improved patient outcomes.

Telemedicine and Remote Patient Monitoring

Telemedicine has seen exponential growth, especially in the wake of the COVID-19 pandemic, and managed IT services have been pivotal in its widespread adoption. By providing the necessary infrastructure and support, these services enable healthcare providers to offer virtual consultations, enhancing accessibility to medical care, especially for patients in remote or underserved areas. Additionally, the integration of remote patient monitoring technologies ensures continuous monitoring of patients’ vital signs and health status, allowing for timely interventions and personalized care plans.

Interoperability and Integration

Interoperability, the ability of different IT systems and software applications to communicate, exchange data, and use the information that has been exchanged, is crucial in healthcare settings. Managed IT services have significantly advanced interoperability by facilitating the integration of disparate systems, ensuring seamless data flow across various platforms and devices. This not only streamlines administrative processes but also ensures that healthcare providers have access to comprehensive patient information, leading to more informed decision-making and better patient outcomes.

Artificial Intelligence and Machine Learning

The integration of artificial intelligence (AI) and machine learning (ML) in healthcare is another area where managed IT services are making a significant impact. These technologies are being utilized for a variety of applications, including predictive analytics, diagnostic assistance, and personalized treatment plans. Managed IT services ensure that healthcare organizations have the necessary computational power and expertise to leverage these advanced technologies, unlocking new possibilities in patient care and operational efficiency.

Enhanced Collaboration and Communication

Managed IT services facilitate enhanced collaboration and communication within healthcare settings, connecting doctors, nurses, and administrative staff across various departments and locations. By implementing unified communication systems and collaboration tools, these services ensure that healthcare professionals can work together effectively, regardless of their physical location, leading to improved coordination and patient care.

Continuous Monitoring and Proactive Maintenance

The continuous monitoring and proactive maintenance of IT systems are crucial in healthcare settings, where system downtime can have severe implications. Managed IT services provide 24/7 monitoring of healthcare organizations’ IT infrastructure, identifying potential issues before they can escalate and cause disruptions. Additionally, regular maintenance and updates are performed to ensure that systems are operating at optimal levels, minimizing the risk of downtime and ensuring the continuous delivery of critical healthcare services.

Customization and Scalability

Healthcare organizations vary significantly in terms of size, complexity, and the services they offer. Managed IT services for healthcare recognize this diversity, providing customized solutions tailored to meet the unique needs of each organization. Whether it’s a small clinic requiring basic IT support or a large hospital needing a comprehensive IT infrastructure, managed IT services can scale their offerings to provide the necessary level of support.

Conclusion

Managed IT services for healthcare have become indispensable in today’s digital age, offering a range of solutions that enhance security, improve efficiency, and enable the adoption of the latest technologies. As healthcare organizations continue to navigate the complex IT landscape, these services will play a crucial role in ensuring they are well-equipped to provide exceptional patient care and meet the challenges of the modern healthcare environment. With continuous advancements and a relentless focus on innovation, managed IT services for healthcare are set to play an even more significant role in shaping the future of healthcare.

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RISC-V Darling SiFive Engages In Major Round Of Layoffs https://www.webpronews.com/risc-v-darling-sifive-engages-in-major-round-of-layoffs/ Wed, 25 Oct 2023 21:12:48 +0000 https://www.webpronews.com/?p=599589 SiFive, one of the major players in the RISC-V field, is laying off a substantial number of employees.

RISC-V is the open-source alternative to chips designed by Arm Holdings, with broad industry support and a growing number of devices powered by the chips. SiFive is one of the leading RISC-V companies, and was founded by some of RISC-V’s creators.

According to More Than Moore’s DR. Ian Cutress, it appears SiFive is laying off a substantial portion of its workforce, although reports vary as to the exact number:

So what is this news today? Through multiple sources, SiFive has instigated a large number of layoffs. Numbers vary, from 100 to 300+, but multiple sources confirm that most of the engineering team, especially the physical design engineers, sales, and product team. The management team have also been fired from what I’ve been told, leaving the founders and CEO Patrick Little at the helm. That’s a heck of a shake up.

It appears the bad news doesn’t stop there:

But that’s not all. The product portfolio is also being gutted. SiFive’s business always had two elements – predesigned cores you can pick up, most of which have already been silicon proved, and SiFive even announced two new cores literally only a week ago. The other half of the business is custom cores – where clients would approach the team with specific requirements and then SiFive would actually go and design it, to be installed into a full SoC. My contacts are telling me (although not to the same level of certainty as the layoffs) that the pre-designed core portfolio is no more. SiFive from now on it seems will only be working on custom cores.

When Dr. Cutress reached out to SiFive for confirmation, he received the following statement:

“As we adjust to the rapidly changing semiconductor end markets, SiFive is realigning across all of our teams and geographies to better take advantage of the opportunities ahead, reduce operational complexities and increase our ability to respond quickly to customer product requirements. Unfortunately, as a result some positions were eliminated last week. The employees are being offered severance and outplacement assistance. SiFive continues to be excited about the momentum and long-term outlook for our business and RISC-V.”

Only time will tell what is actually happening at SiFive, but hopefully the company’s future is secure, especially given its position as a driving force behind one of the most exciting semiconductor developments in years.

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Bottles Announces Next-Gen ‘Bottles Next’ https://www.webpronews.com/bottles-announces-next-gen-bottles-next/ Mon, 23 Oct 2023 17:30:59 +0000 https://www.webpronews.com/?p=599486 The developers behind the popular Bottles application have announced the next-gen edition: “Bottles Next.”

Bottles is a popular way of running Windows applications on Linux and macOS, providing an easy-to-use implementation of the WINE translation layer. Bottles allows users to choose whether they want to install a game or standard application and provides the ability to use pre-existing application installers or load up a custom one.

The Bottles developers have announced they are working on a next-gen version of the program, one that will add a number of new features and abilities. The developers say Bottles Next is a necessary step as a result of the current codebase.

If you’ve been a long-time Bottles user, you’ve gotten used to frequent releases that brought lots of new features and bug fixes. However, over the past year, this has become less frequent. This is because Bottles, like many other projects before it, has reached a point where implementing new features without making drastic changes to the codebase is no longer possible. This doesn’t mean Bottles is stagnant; it’s far from it. We’re still adding small features and fixing critical bugs that don’t require a complete codebase overhaul.

The new edition will fix issues that are not fixable with the current version:

Bottles Next is our response to the needs of users and the market for running Windows software on Linux and MacOS. We’ve redesigned Bottles from scratch to address all the issues and shortcomings that are currently unresolvable due to the existing codebase. The Next project is designed for scalability and extensibility over time, with the goal of avoiding the need for another complete rewrite.

The developers say the new version will have a GUI based on Electron and VueJS3, although it will maintain a secondary GTK frontend for users who prefer the GTK look.

The developers also believe there is no way to add all the features they plan into a single experience, so they will be releasing Bottles Next with two different modes: Next and Classic.

The Next mode simplifies Bottles usage significantly. There won’t be individual bottle management; Bottles will create and manage a single bottle, leaving users with the task of installing and running the software they need. The Next bottle will use a layering concept to isolate applications, dependencies, and configurations. This means that the underlying wineprefix will be the same, but each application will have its settings (DXVK, VKD3D, FSR, desktop resolution, environment variables, launch options, dependencies, etc.). This minimizes the risk of bottle breakage to just external interferences.

The Classic mode, on the other hand, will provide advanced users with the same bottle management capabilities as before. It will introduce many new features for taking full control of their bottles in different environments (Gaming, Software, Custom, and Next). Users can still create Next-type bottles, incorporating the layering and application-specific configuration concepts.

Bottles Next will also improve Steam compatibility, offering better small-screen optimizations. The new version will also support cloud backup, giving users the ability to easily restore their bottles.

The developers say the new version is still months away from release, but they will continue to add bug fixes and low-impact features to the existing version.

The announcement is great news for Linux and Mac users alike, giving them an even more powerful option to run Windows software.

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5 Questions on the Impact of Data Sovereignty on Digital Marketing https://www.webpronews.com/data-sovereignty/ Sun, 15 Oct 2023 16:23:29 +0000 https://www.webpronews.com/?p=524218 Different kinds of digital devices and apps produce tons of data, from usage stats to security alerts and multimedia content that device users generate. This data has value to various interested parties, including those involved in digital marketing, business strategizing, espionage, and cybercrimes. That’s why aside from securing data, there are also calls for governments to intervene and prevent their citizens’ data from being stored and processed outside national boundaries.

Referred to as data sovereignty, this is the idea that data should be under the control of its users (through their government). For example, American policymakers want to make sure that the data of TikTok users in the USA is stored and processed in data servers located in the US, putting them under American regulation, away from foreign government access and exposure to threats (because of poor data protection regulations and technologies).

This may make sense, but it also creates new challenges for those that collect, store, and use the data. There are benefits in tightening regulations on data storage and access, but there are also valid concerns over them, especially when taking into account the disruption these regulations bring. Here are the answers to some of the most important questions about data sovereignty, especially as it relates to digital marketing.

How does data sovereignty affect cross-country digital marketing?

The main goal of data sovereignty is to empower governments to have jurisdiction over the data of their citizens. This jurisdiction is aimed at addressing critical concerns like privacy, cybersecurity, and data misuse or abuse. It is a controversial move, but it has been gaining ground in many countries because of the increasing cases of state-backed data security and privacy violations, growing nationalist sentiments, and the economic benefits of having data stored locally.

Data sovereignty policies do not necessarily disregard cross-country digital marketing. It makes the process more complicated, though. Instead of having straightforward access to data from an overseas or cross-border location, marketers will have to set up new layers of operations to comply with local laws. Facebook, for example, cannot process the data of its EU users in real-time to guide its advertising strategies because of a recent EU court ruling that prevents Meta from transmitting the data of EU citizens to US or non-EU servers in line with Article 46(1) of GDPR.

This restriction does not prevent Meta from conducting marketing or advertising activities in Europe, but the company has to have its EU team or subsidiary perform the data accumulation and analysis per the region’s laws. The output would then be transmitted to Meta’s headquarters for the corresponding action. Another option is for Meta to also establish an independent or autonomous operation in the EU to more agilely respond to local data and trends. This means more costs and longer processes.

Does data sovereignty prohibit the storage and processing of data outside of the country of origin?

Data sovereignty does not necessarily mean the absolute prevention of the storage and processing of data outside the country of origin, Some companies may be able to cut deals with governments to allow cross-border data transfers. Still, this affects the agility and scalability of multinational digital marketing campaigns. It is a significant hurdle to the activities of companies that operate multi-nationally. It prevents the seamless movement of data across different jurisdictions, thus restricting the ability to personalize marketing campaigns and target specific audiences.

Data sovereignty has similarities with data localization but they are not always the same. The thrust of the former is about having control over the data generated within a country or jurisdiction. The latter focuses on setting requirements to have certain types of data stored and processed within a specific country or jurisdiction. These data may not always be generated within the country of the government imposing the localization requirement, but they usually involve the citizens of the said government.

How much data is affected by data sovereignty?

An Oliver Wyman study shows that around 92 percent of the data in the Western world is stored in the United States. These are mostly data collected by tech companies, social media, and subscription services in particular. For the longest time, American companies have enjoyed the benefits of quick access to data, allowing them to come up with informed business strategies and decisions quickly and efficiently.

The popularity of American digital services in Asia, Africa, South America, and other non-western regions shows the data advantage of many American companies. With many governments now showing keenness to having data sovereignty laws, this advantage is quickly eroding. 

However, this means that local companies or subsidiaries of multinational digital marketing businesses are getting a boost. They are becoming more relevant as companies need them to comply with data sovereignty, localization, and residency policies. This bodes well for local economies, as it forces businesses to use local servers and have local operations for data processing.

Does data sovereignty make data safer and less prone to abuse?

One of the main arguments in favor of data sovereignty and localization is security. For the proponents, their data is safer if it is in their territory and covered by their laws. There have been many complaints about multinational companies abusing the information about consumers in different parts of the world, with some accused of bombarding consumers with incessant ads across different channels. Others have also been accused of selling data to third parties.

For the most part, data sovereignty does make data less accessible to abusers and threat actors. However, this benefit is limited to the kind of laws or policies a country imposes. Requiring companies to store data locally is not enough. There must be existing laws that ensure privacy and make access to this data secure.

Does data sovereignty benefit digital marketers?

While the effects of digital sovereignty regulations usually mean hurdles or constraints for digital marketers, it does help in two main ways: building trust and supporting local marketing industries. These may not completely compensate for the convenience and efficiency of being able to seamlessly access data across borders, but they are significant enough benefits.

Amid reports of high-profile data breaches and privacy violations, it is understandable that many consumers are becoming wary of the data management practices of multinational companies. The data breaches affecting companies like Yahoo, LinkedIn, Facebook, Alibaba, Weibo, and Adobe demonstrate how risky it is to have data that is free-flowing across national borders. Data sovereignty helps allay fears of more breaches, fostering trust and transparency.

On the other hand, being forced to have local operations to lawfully access and process data is a boon to digital marketers in different locations. It helps create more jobs, although many companies may eventually turn to AI-driven automation to become more efficient.

Striking a balance

Cross-border data transfers are essential for multinational companies and marketers that are trying to reach a global audience. Data sovereignty regulations can mean obstacles as they entail complex legal frameworks and the need to negotiate data transfer agreements. These can limit the agility and scalability of global marketing campaigns, adversely affecting the speed and efficiency of reaching diverse audiences across borders. Nevertheless, digital marketers or multinational companies, in general, are quick to adapt.

Data sovereignty may be seen as a hurdle, but innovative and forward-thinking companies know how to find their way around. They can forge industry collaborations and turn responsible data-handling practices into useful tools to unlock the full potential of digital marketing in an increasingly data-driven world.

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How Can Businesses Respond to Climate Change? https://www.webpronews.com/climate-change-business-response/ Wed, 11 Oct 2023 11:45:01 +0000 https://www.webpronews.com/?p=599290 Businesses play a pivotal role in responding to climate change, mitigating their contributions to greenhouse gas emissions, and adapting to the changing climate. 

Tending to climate change isn’t just an ethical goal but an essential strategic opportunity. This guide delves into some comprehensive ways organizations can respond to environmental change. Read and learn more about how your business can respond to climate change.

Effect of Climate Change on Businesses

Climate change has far-reaching impacts on businesses across industries, presenting both risks and opportunities. They are highlighted below.

Operational disruption

More frequent and severe weather events can disrupt supply chains, production, and distribution. This leads to increased operational costs and reduced productivity.

Resource scarcity

Climate change can lead to resource scarcity. This affects the availability and affordability of raw materials, water, and energy, impacting production and profitability.

Market shifts

Changes in the preferences of consumers are driving demand for environmentally friendly items and sustainable practices. Organizations that neglect to adjust may lose market share.

Financial risks

Climate-related risks, such as stranded assets and insurance claims from extreme weather events, can impact a company’s bottom line and shareholder value.

Businesses that proactively address these challenges by adopting sustainable practices, setting emissions reduction targets, and preparing for climate risks are better positioned to thrive in a changing world. More on these below.

Best Ways Companies Can Tackle Climate Change 

Here are some effective ways businesses can respond to climate change.

Measure and reduce greenhouse gas emissions

Begin by evaluating your organization’s carbon footprint. Distinguish the sources of emissions, including transportation, energy use, and supply chains.

Lay out science-based emission decrease targets in accordance with climate science and the Paris Agreement. These targets should be measurable, verifiable, and time-bound.

Also, invest in energy-proficient techs and practices. Retrofitting buildings, embracing environmentally friendly energy sources, and streamlining manufacturing processes can greatly lessen emissions.

Transition to renewable energy

For your tasks, shift to sustainable power sources like solar, hydropower, and wind. Consider power purchase agreements (PPAs) and on-site solar installations. You can also implement energy storage solutions to manage energy supply during fluctuations in renewable generation.

Sustainable supply chain management

Work with suppliers to reduce emissions along the supply chain. Encourage sustainable practices, responsible sourcing, and efficient logistics. Furthermore, it should adopt circular economy standards to limit waste and expand item lifecycles. Reuse, remanufacture, and recycle materials.

Sustainable transportation

Optimize your vehicle fleet for fuel efficiency, use telematics for route optimization, and consider electrification options for transportation. Also, explore alternatives such as biofuels, hydrogen, and electric vehicles.

Carbon offsetting and pricing

Invest in carbon offset projects that eliminate or decrease greenhouse substances from the atmosphere, like reforestation, methane capture initiatives, and sustainable energy.

You should also practice internal carbon pricing systems to boost outflow reductions. Assign a cost to carbon emissions within your organization.

Sustainable product design and innovation

Use Eco-friendly products. Develop and promote products that have a lower carbon footprint, are energy-efficient, and incorporate sustainable materials. Innovation is also paramount! Invest in research and development to establish creative solutions that tackle climate challenges.

Water conservation and management

Water efficiency is essential. Implement water-efficient practices and technologies to reduce water consumption and wastewater generation. Also, assess risk. Assess and mitigate water-related risks associated with changing climate patterns, such as droughts and floods.

Climate-resilient infrastructure

Develop climate adaptation strategies to protect critical infrastructure and assets from climate-related risks. Moreover, it incorporates climate-resilient design principles into new construction and renovation projects.

Corporate sustainability reporting

Value transparency. Publish annual sustainability reports that disclose your emissions, climate strategies, and progress toward targets. 

Use globally recognized reporting frameworks such as GRI or TCFD.

Stakeholder commitment is likewise key. Engage with partners, including clients, staff, and investors, to communicate your climate goals and initiatives.

Collaborative initiatives

Engage in industry partnerships. Collaborate with industry associations and peer companies to drive sector-wide climate action. Global initiatives are also useful. Support global climate initiatives such as the Science-Based Targets (SBTi) and RE100 for renewable energy sourcing.

Employee engagement and training

Prioritize education. Raise awareness among employees about climate change and its impacts. Offer training on sustainability and encourage sustainable behaviors in the workplace. Furthermore, innovation goes a long way. Encourage employees to contribute innovative ideas and solutions for climate action.

Lobbying and advocacy

Advocate for policies that promote renewable energy, carbon pricing, and sustainable practices at local, national, and international levels. Climate policy compliance is also vital. Ensure compliance with climate-related regulations and reporting requirements.

Financial Considerations

Try green financing. Explore options for green finance – for example, sustainability-related loans or green bonds, to finance climate projects. Also, assess monetary risks related to environmental change, including physical dangers and transition risks connected to policy changes and market shifts.

Climate-positive marketing and branding

Communicate your climate efforts to customers and stakeholders. Showcase your commitment to sustainability and climate action in marketing and branding. Green certifications are also valuable. Pursue eco-labels and certifications that validate your products’ environmental credentials.

Ceaseless improvement and reporting

Keep observing and monitoring. Constantly screen and review your environment initiatives and progress toward objectives. Change techniques depending on the situation. Also, practice transparency by reporting your climate performance and impact routinely. Share accomplishments and lessons learned.

Conclusion 

All in all, organizations play a key role in tending to environmental change. By lessening emissions, changing to sustainable practices, and cultivating a culture of ecological responsibility, organizations can add to a more economical future. This also helps them enjoy a competitive edge and fortify their resilience to any risk relating to the climate. Finally, contact Greenly to help finetune how to incorporate climate friendly policies into your business. 

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How Data Analytics Powers E-Commerce Success https://www.webpronews.com/data-analytics-e-commerce/ Thu, 28 Sep 2023 21:59:02 +0000 https://www.webpronews.com/?p=599010 In the ever-evolving landscape of online commerce, data analytics emerges as the silent catalyst propelling business owners toward unparalleled accomplishments. Consider this: You, as a business owner navigating the digital avenues of your online store. What data is most valuable to you and how can you use it effectively? Every click, every trend, every interaction with your customers forms a treasure trove of data. 

These fragments of information hold the key to unlocking the very success of your e-commerce venture. With the help of data analytics services, you can utilize this information more effectively for your benefit. Let’s dive into how data analytics can influence the shaping of the journey toward your business’s digital victory.

Understanding the E-Commerce Arena

Imagine strolling into your physical store, greeted by familiar faces who already know your preferences. In the digital realm, this is the essence of data analytics. It’s akin to having an astute virtual assistant who comprehends your customers and their preferences, allowing you to tailor your offerings to meet their expectations.

Translating Interactions into Insights

Every click, pause, hesitation, and item saved to a cart compose a rich composition of data. Data analytics steps in to decode these digital footprints, translating them into actionable insights. These insights aren’t mere numerical figures; they form the dots connecting your customers’ desires, needs, and business success.

Identify and Mitigate Business Risks

Businesses navigate a landscape fraught with risks, and data analytics in risk management can be a solution you may need to consider. These can include theft by customers or employees, uncollected receivables, and legal obligations. Data analytics can help you identify these issues, which keeps you in a position to change or improve your strategies. 

For example, you can employ a predictive data analytics model in your retail chain to identify stores at higher risk of theft. Armed with this knowledge, you can enhance security or consider divestment if necessary.

Crafting Personalized Experiences

Imagine a customer in an instance where a customer adds items to a cart and your site promptly suggests complementary items. This is where data analytics shines and acts having a trusted advisor who comprehends your customers’ preferences, allowing you to curate recommendations and experiences that resonate seamlessly. Such personalized attention retains customer engagement and transforms their journey into an unforgettable experience.

Making Numbers Work for You

While numbers may appear ordinary, in data analytics, they hold the key to your success. Consider conversion rates, which are converting visitors into dedicated customers. Data analytics delves deep into these figures, shedding light on strategies that thrive and areas that call for refinement. Think of it as a seasoned mentor scrutinizing game statistics to enhance your business performance.

Navigating Pricing Dynamics

Have you ever wondered how to price your products competitively for your store? The dynamics of pricing can be highly elevated if your strategy is rooted in data analytics. You’ll have the correct insights that help you use a responsive price tag that adjusts according to market demand. With insights encompassing customer preferences and market trends, your business can devise pricing strategies aligning with customer satisfaction while ensuring financial viability.

Precision Marketing

While scrolling through your social media feed, you might encounter a meticulously tailored advertisement that instantly captures your attention – this is precision marketing and it’s fueled by data analytics. This approach ensures that your marketing endeavors resonate with the most relevant audience. It’s comparable to having a skilled curator selecting content tailored to your customer’s preferences.

Enhancing User Journeys

In the expansive landscape of e-commerce, user experience reigns supreme. Imagine if your online store were sluggish, bewildering, or complicated – potential customers might navigate away. This is where data analytics takes the reins. By scrutinizing user behavior, it identifies bottlenecks and areas ripe for improvement. Picture it as a seasoned guide steering customers effortlessly through your virtual store.

Predictive Insights: Glimpsing Ahead

Have you ever wondered why certain products appear to materialize just when your customers desire them? You can effectively solve this dilemma with predictive analytics. By examining past behaviors, data analytics can help your teams accurately anticipate your customers’ impending needs. That way, you’ll always stay a step ahead, intuitively knowing the ideal offering to captivate them.

Mastering Inventory Management

Imagine if your e-commerce store unexpectedly faced a shortage of your flagship product. It’s a nightmare scenario. This is where data analytics and inventory management synergize. Think of it as having a supremely efficient store manager who ensures your shelves are never bare or aren’t stocked with dead stock. 

Data analytics predicts demand, ensuring your products are consistently accessible when your customers require them. It also keeps you from overstocking what’s not in demand at a particular time.

Tackling Cart Abandonment

Even you might have done it at some point in your shopping – adding items to your cart only to vanish into the digital abyss. Now, if you’re facing the same issue within your business, data analytics can combat this trend. Investigating the reasons behind cart abandonment furnishes you with insights for refinement. 

When you have a true report of the user journey and where most abandonments occur, it becomes easier for you to tackle issues that could be hindering your customers from completing a purchase. It helps you probe why potential customers hesitate and then you can formulate strategies to rekindle their interests.

Fostering Trust through Reviews

Online reviews hold substantial influence. They mold decisions and cultivate trust. Data analytics dissects these reviews, unveiling sentiments and perspectives. It’s akin to having a confidant who analyzes all reviews, consolidating them into valuable feedback that guides your business decisions.

A Promising Horizon

As the e-commerce landscape continues to evolve, data analytics stands as the beacon guiding your journey. It’s not only about transactions; it’s about forging meaningful connections. Much like you discern your customers’ preferences within your physical store, data analytics empowers you to understand and cater to their digital inclinations.

In summary, data analytics is no mere catchphrase; it’s the bedrock of e-commerce success. It transforms seemingly mundane figures into valuable insights, facilitating experiences that resonate deeply with your customers. As you navigate the digital realm, remember that data analytics operates behind the scenes, working tirelessly to ensure every step of your journey is exceptional. Welcome to the future of e-commerce, where your discernment takes center stage, all thanks to the influence of data analytics.

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The Application of Data in Business https://www.webpronews.com/data-in-business/ Thu, 28 Sep 2023 08:19:29 +0000 https://www.webpronews.com/?p=599002 When it comes to what’s important in business, you might think it all boils down to money. While that might be true, a lot of attention and focus is put on maximizing your profits, and in order to achieve that particular goal, you’re going to have to turn your attention toward the smaller details.

Those details might be found by analyzing various sources of data. Data might not be something that you often associate with the field of business, but knowing where to look can allow you to change that perception – meaning you can use that knowledge to push your business in a more positive direction.

Business Analytics


The go-to answer here for many people is going to be the data generated by your business itself. This data can inform you of an incredible number of things. Analyzing your business data tells you more about your audiences, where you’re reaching them, and where you’re not. It tells you about the varying success of your different marketing campaigns, and it can give you a better idea of how you can spend your money for a more effective effort. This means you can take measures to improve the various areas that aren’t performing as well as you’d like, or you can cut them out entirely in order to put more resources toward what’s working.

Knowledge is power, and having access to this information, in particular, can tell you everything about your business that you need to know to make more informed decisions moving forward.

Prospective Marketing Opportunities


Risks are everywhere in the business world. Making a decision doesn’t come without some possibility of failure, and your ability to minimize this risk comes from the data that is available on these routes. For example, social media marketing isn’t going to be seen as risky because it doesn’t cost you very much in resources to add to your repertoire, but what about something more committed, like search engine optimization? Looking at information on its success for other businesses can tell you that it’s thought of highly, but that might not be enough for you. Therefore, to improve your chances of success, you could look to blogger outreach services to further strengthen your approach.

Inventory Control


If your business is one that deals with a lot of inventory or stock, you might deem it appropriate to have inventory management systems put into place. Not only can these allow you to keep better track of your wares, but they can prevent you from losing as much of your stock – the advantages of which are pretty obvious. The shift towards this model might take some time if your team isn’t accustomed to using technologies such as these, but the data that you gather through this ordeal can give you a much more thorough understanding of your business, and utilizing that to your advantage means saving yourself money.

The gains (or lack of losses) from this might seem minimal at first, but they accumulate, and that can ultimately lead to a big difference in your financial situation.

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How To Maintain Your Company Culture When Hiring Abroad https://www.webpronews.com/company-culture/ Mon, 11 Sep 2023 19:52:56 +0000 https://www.webpronews.com/?p=598702 The Covid-19 pandemic taught many people patience. It taught some humility and humanity, but it also gave the world a chance to connect through technology. Remote work boomed during the pandemic, and although many companies have returned on-site, new doors have been opened for many companies. Online work can be a win-win solution. Employees enjoy being in the comfort of their homes while employers can cut overhead.

One of the biggest advantages of remote work is the drastic increase in the pool of qualified candidates. Without worrying about gas prices or immigration laws, remote work allows employers to hire candidates based on their skill set, regardless of location. However, the virtual workspace can be more vulnerable to disturbances as workers are not directly supervised. This could pose a risk to both the operations and culture of the organization. 

To keep the workflow smooth, you need to communicate with all employees. Make them feel welcome, but lay down rules in a polite — yet professional — way. Here are five ways to keep off-site employees in harmony with your company’s core values.

1. Find the Right People

The employer’s job begins even before the employee joins the company. The qualifications and specifications of the required employee should be defined before recruitment. If you are willing to hire international employees, you need to ensure all payroll and compliance requirements are streamlined beforehand. Details like time-zone differences, internet availability, and language barriers should be discussed before anyone is onboarded.

During a candidate’s interview, ask questions about their interests and ideal work environment. Go beyond their resume to assess if their personality is compatible with your team. Share information about the company’s core values and gauge the candidate’s willingness to adhere. If a candidate disagrees with a quality that’s vital to your organization, they’re likely not the best fit..

2. Communicate Clearly

You need to set the precedent for your employees by keeping an open channel of communication. Establishing clear expectations and sharing company policies from the beginning can lead to a smooth onboarding process. Pay attention to their questions and concerns and answer honestly and clearly. This transparency can foster a sense of belonging, which can go a long way.

Remote workers often feel isolated, so make it a point to include them in all office events. Try various communication tools like instant messaging platforms, video conferencing, and project management software to stay connected. Have regular one-on-one talks, so that employees get a chance to speak to you on a personal level. Also, keep in mind that not everything should be about work. Create genuine bonds by having conversations to learn more about their daily life, interests, and plans for the future.

3. Work on Growth and Wellbeing 

Every employee faces different challenges and making them all sit through a general talk on productivity is not the answer. Training goals must be customized according to an employee’s individual needs. Provide access to online webinars or workshops to enhance their skills and knowledge. This can be especially important for overseas employees who may not have had these opportunities before.

While helping employees strengthen their hard skills is important, you might also consider focusing on their health and wellness. It’s wise to look out for your worker’s general health and wellbeing to positively impact your organization’s culture. Promote a healthy work-life balance by supporting your remote team members’ well-being. Encourage regular breaks, offer flexible working hours, and discourage working overtime. Providing resources for mental health and wellness ensures your employees feel cared for, which positively impacts their performance.

4. Acknowledge and Show Appreciation

Celebrating employee accomplishments is essential for maintaining motivation and fostering a positive culture. Encourage them through shout-outs during team meetings, send personalized appreciation emails, or even offer small rewards like gift cards. Celebrating successes brings your team closer together, even when they’re miles apart.

And don’t wait for New Years to have a party! Take up any excuse to gather your employees for some fun. Have a small birthday celebration for all employees. Your remote workers may not get to taste the cake, but they can still join. Organize virtual team-building activities like online games, virtual happy hours, or remote workshops. These activities strengthen the sense of community and build trust among the team.

5. Create a Culture of Diversity

Company culture is created by the top management. You must act as an example and show your commitment to the company mission. Understand your employees’ needs and try to cater to them as best as possible. This could include providing a small prayer space or using inclusive language based on gender preferences. Offer a diversity-focused workshop for all employees to better understand the impact of their behavior on others.

Create safe spaces through platforms where employees can share their stories and provide feedback. Be prepared to face employee conflicts and be ready to have courageous conversations to resolve them. Trust is the backbone of successful teams, and it’s your job to empower your people to stand up for themselves.

Adapt to Changing Times

Review and revise company policies to ensure they are fair to all employees. Flexible medical benefits and parental leave policies are often an indicator of an employee-centric company. When you care for employees, the commitment will be reciprocated, and they’ll be willing to stay for the long run.

Employers need to understand that their work depends on their workers, and not the other way around. Recruiting qualified and competent workforce is one thing but retaining workers is another. Give your employees a healthy work environment and your business flourish.

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SAP Is Buying LeanIX to Round Out Its Business Transformation Portfolio https://www.webpronews.com/sap-is-buying-leanix-to-round-out-its-business-transformation-portfolio/ Thu, 07 Sep 2023 14:18:31 +0000 https://www.webpronews.com/?p=598645 SAP announced it has entered an agreement to purchase LeanIX, with a view to improving its business transformation portfolio.

LeanIX specializes in helping companies fully understand their IT application landscape and identify components that are on the verge of becoming obsolete, as well as plan out migration paths and road maps. The company has recently been rolling out AI features to further augment its abilities.

SAP sees an opportunity to integrate LeanIX with its existing offers to boost its ability to help customers with their business transformations.

“Systems and processes go hand in hand,” said Christian Klein, CEO and MemAndré Christber of the Executive Board of SAP SE. “Together with LeanIX, we want to offer a first-of-its-kind transformation suite to provide holistic support to our customers on their business transformation journeys. Building on our decades of expertise, we’ll embed generative AI to offer self-optimizing applications and processes that can help businesses achieve key goals such as maximizing cash flow while minimizing their environmental impact.”

“For more than a decade, we have pursued a relentless customer-centric approach, a commitment to superior usability and seamless ecosystem integration and have become a leader in the enterprise architecture management category,” said André Christ, CEO and co-founder, LeanIX. “Our strategy is to empower organizations to continuously transform in a rapidly changing business environment. With an integrated, comprehensive view of IT applications and business processes we speed up modernization and reduce transformation risks for our customers, and also secure their ability to adapt to technology shifts such as cloud and AI.”

The deal is expected to close in the fourth quarter of 2023, pending regulatory approval. Terms of the deal were not disclosed.

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IBM: ‘4 of 5 Executives Say Generative AI Will Change Employee Roles & Skills’ https://www.webpronews.com/ibm-4-of-5-executives-say-generative-ai-will-change-employee-roles-skills/ Mon, 21 Aug 2023 11:00:00 +0000 https://www.webpronews.com/?p=592253 Artificial intelligence is poised to have a major impact on the workforce, with 4 of 5 executives saying it will lead to changed employee roles and skills.

IBM released its Institute for Business Value Research Insights. The company says that “AI won’t replace people—but people who use AI will replace people who don’t.”

AI and automation are creating a new division of labor between humans and machines. The World Economic Forum (WEF) predicts this evolution will disrupt 85 million jobs globally between 2020 and 2025—and create 97 million new job roles. This radical shift is ushering in a new age. We call it the age of the augmented workforce—an era when human-machine partnerships boost productivity and deliver exponential business value.

IBM says the WEF’s research shows that some 44% of worker skills will be disrupted over the next five years, up 9% from the organization’s last five-year projections.

Executives in our survey estimate that 40% of their workforce will need to reskill due to implementing AI and automation over the next three years. That translates to 1.4 billion of the 3.4 billion people in the global workforce, according to World Bank statistics.

What sort of reskilling? On average, 87% of executives expect job roles to be augmented, rather than replaced, by generative AI. That figure is closer to three-quarters in marketing (73%) and customer service (77%)—and more than 90% in procurement (97%), risk and compliance (93%), and finance (93%). 6 Intriguingly, STEM skills are plummeting in importance, dropping from the top spot in 2016 to 12th place in 2023. As the need for technical acumen has increased more broadly, many leaders may now see these skills as table stakes.

Looking to the future, executives are more focused on developing people skills, with time management and prioritization, collaboration, and communications topping the list.

AI has sparked fears across industries that the technology will take people’s jobs. IBM and WEF’s research is at least encouraging that AI may be poised to co-exist alongside human workers, albeit with some reskilling on the part of humans.

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Microsoft Defender for Cloud Comes to Google Cloud https://www.webpronews.com/microsoft-defender-for-cloud-comes-to-google-cloud/ Fri, 11 Aug 2023 17:19:40 +0000 https://www.webpronews.com/?p=591778 Microsoft is expanding its cloud security products, bringing Microsoft Defender for Cloud to rival Google Cloud Platform (GCP).

Microsoft has been expanding its Microsoft Defender for Cloud to offer multicloud security. The product already supports AWS, in addition to Microsoft’s own Azure, but now the company has announced support for GCP.

Vasu Jakkal, Corporate Vice President, Security, Compliance, Identity, and Management, made the announcement in a company blog post:

Today, we’re thrilled to announce new advanced multicloud posture management capabilities for Google Cloud Platform (GCP) in Microsoft Defender for Cloud to help customers proactively prevent breaches across multicloud and hybrid environments.

Microsoft is recognized as a Representative Vendor in the 2023 Gartner Market Guide for Cloud Native Application Protection Platforms.3 Microsoft Defender for Cloud became the first cloud provider to offer multicloud workload protection for cloud infrastructure, applications, and data across the full lifecycle for all three public clouds.4 Since then, we’ve rapidly expanded our CNAPP capabilities to provide advanced posture management with Microsoft Defender Cloud Security Posture Management (Defender CSPM), DevSecOps security with integrations into GitHub Advanced Security, and continued investments in our cloud workload protection (CWP) solutions across servers, containers, APIs, storage, and databases.

On August 15, 2023, Defender CSPM will extend its advanced agentless scanning, data-aware security posture, cloud security graph, and attack path analysis capabilities to GCP, providing a single contextual view of cloud risks across Amazon Web Services (AWS), Azure, GCP, and hybrid environments.

The move will likely make Microsoft Defender for Cloud the leading multicloud security option.

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Business Guide to Facial Recognition: Applications and Issues to Consider https://www.webpronews.com/business-guide-to-facial-recognition/ Mon, 31 Jul 2023 21:16:45 +0000 https://www.webpronews.com/?p=591523 In a world where technology is continually pushing boundaries, facial recognition stands out as a captivating force that has reshaped our reality. Through its remarkable ability to recognize and validate individuals by their exclusive facial characteristics, this technology has fundamentally altered the operational dynamics of businesses. For example, in recent years, Unity face tracking has gained significant traction among developers and researchers due to its powerful capabilities in accurately capturing and analyzing facial movements, enabling a wide range of applications in the fields such as animation, robotics, and user experience design. However, as with any powerful technology, there are also ethical and privacy concerns that need to be addressed. So, in this article, we will explore the diverse applications of facial recognition, examining its impact on industries.

Use Cases of Facial Recognition Technology

Boosting Security:

The fusion of surveillance cameras and facial recognition systems has propelled security measures into a new realm of unprecedented effectiveness. The ability to identify and track individuals in real time positions these advanced technologies as indispensable tools in protecting critical environments like airports, banks, and high-security facilities. By conducting rapid comparisons of facial features against comprehensive databases of known individuals, these systems efficiently identify potential threats, empowering security personnel to take rapid and appropriate measures to ensure public safety.

Facilitating Access:

Embracing modern access control, facial recognition technology presents a secure and seamless alternative to traditional methods like passwords or key cards. Whether it’s unlocking smartphones or granting entry to restricted areas, businesses can harness the power of this innovative technology to verify and permit access exclusively to authorized individuals. By doing so, they not only bolster overall security but also effectively eliminate the risks associated with unauthorized access attempts, ensuring a safer and more efficient access management system.

Tailored Marketing and Customer Service:

Through the examination of facial expressions and reactions, enterprises can gain valuable insights into customer preferences, allowing them to fine-tune their offerings for enhanced customer satisfaction. For instance, retail stores can detect loyal customers and offer them personalized recommendations or special deals that align with their previous purchases or preferences, fostering a deeper connection with their clientele.

Efficient Attendance and Time Tracking:

With the seamless implementation of facial recognition systems, businesses can efficiently track employee attendance, effectively curbing time theft, and streamlining payroll processes. This groundbreaking approach not only enhances overall efficiency but also lightens administrative burdens, empowering employees to dedicate their time to more impactful and fulfilling tasks. As a result, organizations can optimize their workforce management and unlock newfound productivity potentials.

Unleashing Augmented Reality Experiences:

Facial recognition plays a pivotal role in creating captivating augmented reality (AR) experiences that transport users into a world of immersive wonder. For example, Banuba’s Face AR SDK empowers businesses to incorporate facial recognition capabilities into their AR applications. With this cutting-edge SDK, developers can leverage facial tracking, emotion analysis, and face filters to craft interactive and mesmerizing AR experiences across various industries such as gaming, entertainment, social media, and e-commerce. The possibilities for engaging and enchanting customers are limitless.

Factors to Keep in Mind Regarding Facial Recognition

While facial recognition technology offers undeniable advantages, it also presents significant challenges that businesses must carefully contemplate before embracing it. By addressing these concerns, companies can ensure the responsible and ethical implementation of facial recognition systems. Here are critical issues to be mindful of:

Safeguarding Privacy and Data Security:

The collection and storage of sensitive biometric data require robust measures to protect privacy and ensure data security. Encryption, secure storage, and strict access controls should be implemented. Transparent privacy policies must be established to inform individuals about the collection, storage, and usage of their facial data.

Bias and Accuracy Awareness:

Facial recognition systems have been criticized for exhibiting biases and inaccuracies, particularly in recognizing faces from specific ethnicities, genders, or age groups. Rigorous testing is essential to ensure fairness, accuracy, and bias mitigation within facial recognition algorithms, thereby avoiding discriminatory outcomes and disproportionate impacts on certain demographics.

Consent and Opt-Out Mechanisms:

Individuals should have control over the collection and utilization of their facial data. Obtaining informed consent prior to capturing facial images is crucial. Clear opt-out mechanisms should be readily available, allowing individuals to withdraw consent and request the deletion of their data. Transparent communication builds trust and ensures individuals’ autonomy.

Legal and Regulatory Compliance:

Facial recognition technology is subject to diverse legal and regulatory frameworks that vary across jurisdictions. Businesses must stay informed about applicable laws and regulations concerning facial data collection, storage, and usage. Compliance with privacy laws, data protection regulations, and consent requirements is vital to mitigate legal risks and maintain a strong reputation.

Ethical Reflections:

Ethical dilemmas arise with facial recognition technology and demand careful consideration. Questions of consent, transparency, and potential misuse of facial data should be addressed. Establishing clear ethical guidelines and frameworks governing facial recognition system use is essential. Ethical practices should prioritize the protection of individuals’ rights, dignity, and freedom, ensuring technology benefits society without infringing on civil liberties.

By proactively tackling these issues, businesses can minimize risks associated with facial recognition technology and ensure responsible implementation. Open dialogues with stakeholders, including customers, employees, and regulatory bodies, foster transparency and accountability in the use of facial recognition systems. This approach promotes trust, protects privacy, and upholds ethical standards, enabling businesses to harness the benefits of facial recognition while respecting individual rights and societal concerns.

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